A year or so ago the founder of Enyztye, Steve Warshak, was convicted of money laundering, false advertising, and fraud. He was sued for $450 million and sentenced to 25 years.
“This wasn’t a series of little frauds here and there,” Mark Josephs, a U.S. Department of Justice lawyer, told the Cincinnati Enquirer. “This was a big scheme.”But here's where it gets weird. Immediately after the judgment, the Enzyte people started making plans to change the product's name and to replace John Larson, the actor who played Smilin' Bob. Then, low-and-behold, Larson turned up missing and presumed dead after a boating accident near the Caribbean island of Martinique last June. Now the commercials are back on the air, which makes me wonder what's going on. If he's alive, then great, but why is the product back on the air? If he's dead, then that's kind of creepy and in really bad taste, and again, why is the product being marketed?
Smilin' Bob, indeed.